If you’re planning to exhibit your business, speak to us first about how a custom built exhibition stand will help your business embrace it’s uniqueness and showcase it to your competitors and potential clients.
Not sure why you need a custom built exhibition stand?
Here are our top reasons why we think you’ll benefit:
Stand out from the Competition
Exhibitions are very competitive with hundreds of businesses all under the same roof trying to attract potential customers and promote their products and brands. You’ll need to showcase your business as unique to differentiate, to get attention and show people how you’re different. If done well, a custom built exhibition stand can make your business stand out as the leader. Everyone wants to do business with the best!
Brand awareness is a key driver of sales. An exhibition stand installation is a perfect opportunity for clients to learn about your brand and build a connection to it. When the goal is to promote your brand, a custom build stand makes sense. Exhibition graphics tailored to your specific branding and product requirements are more likely to be memorable and can perfectly tie together your brand logo, tagline, and business value in a way that grabs attention.
Return on Investment
Custom built exhibition stands, fabricated using modern techniques can last longer than off-the shelf stand equipment. Having a custom stand increases your chances of attracting more potential clients to the exhibition, which will eventually lead to expanding your customer base and increasing your sales. Getting a stand made that’s tough enough to survive being built a few times, will help your ROI many times over.
Create a Buzz
Custom exhibition stands that are creative and visually attractive, stand out and get people talking about you. When done really well, custom made exhibition stands will spark conversations and direct footfall to your stand.
Custom stand design relies on the same principles as any other type of marketing. You only have a few seconds to get attention, or you’ll be overlooked. If it’s not immediately obvious what your product is and how it works, the stand could be letting down your sales team. No matter how good your design is, if your stand is too small, or doesn’t have good access or a sensible layout, it will not create a positive impression. Your exhibition stand needs to feel as good as it looks.
Build New and Existing Relationships
A bespoke exhibition stand design shows the commitment of your business towards quality and innovation. Uniquely designed stands build confidence and that will encourage more people to speak to you.
Clients or prospects want to associate with businesses that have an eye for quality, design, and innovation. So, more people will try to network with you, leading to new relationships and partnerships that can drive your business forward.
Not all business requirements are the same. Grabbing the attention of potential customers means uniquely displaying your products and services that naturally stand out among other exhibitors. Our custom exhibition stand designers know how to present it in the best way possible.
There are many elements that tie into a perfect product display. You’ll need lighting, integrated displays and presentation areas. Bespoke exhibition stands can help you find a perfect balance of these features to display your products in the most effective way.
Design Unique, Organised Spaces
Exhibition stands need to be organised, where each space is unique and serves a specific purpose. Custom build exhibition stand suppliers design unique spaces with specific purposes. Meeting areas, presentation and selling space, are all important for maximising your performance in the exhibition.
We will help you to decide which spaces you need, and how to position them on the stand to support your business negotiations and interactions.
Fresh Display can assist with all stages of your bespoke exhibition stand, from concept to installation. Let us help you create a unique and innovative stand for your next show.